November 21, 2011

Moosejaw’s catalog comes with an App that gives users X-ray vision


With the holidays coming, it won’t be long before catalogs from all types of store will be arriving at your door.

Some of you might not have heard of Moosejaw, as they make some quality winter goods. The company is planning on doing some great sales this winter, and they have another manner of marketing by users of their app X-ray vision.

Yes, for those who wished that they could look through the clothes of the models have got their wish. Just to let you know, the models know that they are being looked at, as separate shots of them in their underwear (and just their underwear) have to be done in order to make the effect work.

Moosejaw’s X-ray app is an application of augmented reality technology, and it actually works. If you want to see it in action, just download it at the Android Market here, and you can even look at the online version of the catalog.

Well, I suppose that this is the beginning of augmented reality peep shows. I suppose MooseJaw’s is “tasteful” as it uses only lingere. I am waiting for augmented reality peepers to become the next hot-button issue.


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  1. Dinesh

    In my phone this app was installed and was working properly as well. I upgraded the firmware (officially released) from Froyo to Gingerbread for Samsung Galaxy S (LCD).

    After updating firmware the application has stopped working. It works until the point where it asks to scan the image but does not scan anything. Gives the option to “focus camera” and “back” where “back” link works but nothing comes on the screen or when clicks on “focus camera”.

    Phone camera is working fine and able to click pic and make video as well.

    Tried to uninstall and reinstall the app and tried to search for any update of app as well but nothing seems to work…

    Although its not a useful app but technically something is wrong so the developers should look into it.

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