Every once in a while, something hits the mobile platform that just seems to bowl the competition over. I think we all know about the popularity of Rovio’s Angry Birds, and it would appear that there is some new game that is sweeping the mobile world by storm with Draw Something.
So, why in the world is this game so popular? Generally, applications that are solitary in nature were the most popular ones, but games such as Words with Friends by Zynga have brought in the social aspect of gaming back. It reminds me of the Atari 2600 back in the early eighties, which came with a cartridge known as Combat which was a mandatory two-player game. Then when the Nintendo Entertainment System came out, no one wanted to play Luigi on Super Mario Brothers.
True, social networking has created a type of interesting method of gameplay where we never have to ever see the people were playing against. It makes it easier when we win or lose, doesn’t it?
Of course, it is pretty easy to see why Draw Something is an amazing success if you just play it. I think we all know that the best games have the most addictive gameplay, but Draw Something really doesn’t offer anything original.
Yeah, have we forgotten about Pictionary? If the company who owned the Pictionary board game had simply made a mobile version of their game, would we even hear about Draw Something? Man, I’ll bet the company is still lamenting that decision not to go mobile. I found that doing a search for Pictionary on Google Play reveals Draw Something and all of its imitators.
A few months ago, I heard that Draw Something had 20 million users. I’m sure that number has grown exponentially.
I think we all know that Draw Something has created all sorts of interesting drawings, and many of them have hit the web. I find it really interesting to find that many of them are beautifully drawn. Check out this one of Katniss Everdeen from The Hunger Games.
So what is the lesson we can learn from Draw Something? Well, if you are a game developer for a mobile platform game, then you should strive to create a game with a social media aspect, have addictive gameplay, and create a sub-culture that will serve to make your game even more popular. Now, if anyone would like to tell me the next step, I could probably make any game developer rich.